The Italian economy comes out of a long period of crisis and, even in the fashion industry, has experienced in recent years a steady decline.
The signs of recovery look out timidly but are still in the process of stabilization. In this climate of uncertainty and waiting, the President Borghi has advocated the need for innovation for the entire industry, carrying out investments in technology that will make the smart retail and up to date.
And it is in this setting that places the collaboration with Disignum that is willing to implement a pilot basis in a store in Milan, Bottazzo sas (Kammi, Italian franchise shoes industry), the planning "iNovaRetail" the Disignum solution dedicated to the retail world.
Disignum is a hub of multi-disciplinary skills focused on multi-channel approach that helps brands to implement innovative solutions that transform marketing efforts into an effective customer engagement. To read the press release of Federmoda,