Multichannel, eCommerce, Augmented Reality, Social Media are just some of the words today on the crest of the digital wave, which fascinate and scare in equal measure those working in the retail world.
Overcome the polarity that opposes Tradition and Innovation is now the real challenge, to take advantage of what the digital age makes available to us by evolving the very concept of the store.
During the workshop we will explore the "bridges" that connect the physical size and the virtual one, explaining the possibilities often unknown but easily achievable improvement thanks to new technologies for the shop 2.0 by applicable pre-sale check-out, with a focus on 'innovation in payment systems, the after sale.
And we draw a scenario of background useful to dispel the reluctance that sees the eCommerce and Web enemies of traditional commerce, when they can instead be good allies.
For more information: Alessandra Reali - 02 Tel 126.96.36.199
July 9, 2014 Smau Florence - New technologies for the world of Retail: Shop 2.0