In the era of thumbs up, how to understand and manage the shopping experience in stores Consumer Electronics? How best to communicate the value of the brand in the store, and finding strategies to make it a functional and emotional for the consumer to come back again?
Program
10:00 Registration
10:30 Strart
Opening Cerimony
Maurizio Iorio - Andec President
10:40 Where the shopping is going for Electronic Consumers
Massimo Viganò TradeLab and Prof. in Trade Marketing at Iulm University Milan
Tools to increase sales and brand awareness within a store
Marco Andolfi - Partner at Disignum and Manager of Working Group
"Innovazione nel Retail", Assintel - Nazional Association of ICT companies
11:45 Round Table on the role of point of sale and on the expectations of the consumer
Marco Andolfi
Graziano Girotti - Publisher and Director of Bianco Bruno
Direct experiences as a mystery shopper in consumer electronics stores
Gaetano Guttadauro - Ceo of Guttadauro Network
Experiences in the food area
Massimo Viganò
Modera
Luca Figini - Editor in chief of MarketPlace
12:30 End