Disignum, starting from 2.0's Shop concept, has created a method and a technology platform, called iNovaRetail,
Due to their own relational and dimensional characteristics, physical stores are not going to vanish but evolving.
In Italian the word "store" (Negozio) comes from the Latin word "nec otium" that means "no idle". Starting from a negative connotation in Roman times, after that period the meanings related were positive connected to activity and dynamism. This shows us that trade is the sector that more than others follow the spirit of the time, in line with the latest trends and latest technologies of their era.
Today companies can rely on a multitude of channels to interact with customers, and our goal in this ever-changing society, is to turn complexity into a development and business opportunities to relaunch the store.
Disignum, starting from 2.0's Shop concept, has created a method and a technology platform, called iNovaRetail, which responds to changes taking place in the retail world, with the following purposes:
Organize and simplify inventory management activities with handling in-store.
Create opportunities for integration between online and offline shopping.
Customize the offer within the point of sale with a punctual and effective customer profiling.
Enrich the shopping experience through the use of multi-channel solutions such as smart phones, tablets, magic mirror, information point which will deliver ad-hoc content that interact with CRM systems.
Switching from a traditional store logic to that of iNovaRetail allows you to expand the shopping experience of consumers also producing positive effects on the business related to the strengthening of the brand and of the loyalty. It is also available to the retailer a complete infrastructure to perform automatic and objective measurement of the audience and to analyze customer behavior within the store.
Shoow Room. An example
Disignum in 2014, with a number of partners, has designed and implemented FashionXperience, a format designed to give consumers a real multi-channel shopping experience.
Thanks to integrated use of reliable, consolidated communications technology, the consumer can see fully involved in an ongoing dialogue between online mode and offline experience.
Customers browse or purchase on the brand website, shares his experiences on social, but also physically go to the store and here receives a number of inputs on a sensory level by hearing, smell, touch and sight, a true multi-channel experience and multisensory. FashionXperience is the product of the meeting between companies that combine their expertise in the field of fashion, technology and communication to create a complete range of multi-channel marketing.
Disignum Srl C.F 10422420017 Headquarter: Via Valgioie 21, 10146 Torino - Italia Operative office: Via G. Colombo 81/A, 20133 Milano - Italia Tel: +39 02 89656176 - Fax: +39 02 39546177 Info@disignum.it
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