The event is part of the 27th Salone Franchising Milano, the professional fair distribution that takes place in FieraMilanocity 9 to 12 November 2012. The aim is to organize an initiative dedicated to the retail market to bring together innovation-based technologies and companies operating in the world of franchising.
An event based on meetings where people can talk, look in the eye and shake hands, discuss and generate ideas and ideas: a dozen companies "innovative" can occur directly in about 200 companies in the retail world.
The event will include the installation of a dedicated area that maximizes the visibility of the most innovative in the event and the presence of dedicated moments in the calendar of conferences. The realization of Innovation Retail Lab is through a process of identifying the issues through a questionnaire sent to all exhibiting companies of SFM12. The result allows you to create a storyboard from which part of the process of selection and engagement of companies and the definition of the program of speach.
Can we take a few minutes of your time?
We ask you to answer a short list of questions and become the protagonists of the Innovation Retail Lab. We strongly believe that innovation is the key and that's why, on the occasion of the 2012 edition, we present this new initiative (exhibition space and time for reflection ) and launch a major census, in order for you to understand what are the levers of innovation, the main instrument to successfully time the market goes through.
The result will generate a report, prepared in collaboration with the University of Milan, Department of Computer Science, which will be presented at the show in November and delivered to all those who have completed the questionnaire.
Of course, we will take the data contained in the report for the organization of the Show in 2012 and our next steps, so as to give a more and more targeted to you, exhibitors, and to you, visitors looking for opportunities.
Many thanks for your cooperation.