Disignum is present with a Smart Solution together with Econocom, Guttadauro, H&S Custom, Ingenico, KGroup e Mobile People.
Innovation Retail Lab is a lab that shows how can be integrated with each other all the technological systems of retail to create a real organic system that can support physical sale: this is Shop 2.0
Innovation Retail Lab is sponsored by Assintel.
A shop where all different stages of the sales process interact with each other through innovative technological tools for creating a unique experiential system.
Innovation in the Retail Lab 2014 edition will be able to touch all aspects, technologies and solutions that make the shop 2.0.
The concept of theStore 2.0 begins in Pre-sale where the image is enhanced from a community created and designed to measure; the opportunity to visit the sites through a virtual tour.
The sales process continues up to the store itself, the store becomes a place to experience something different than the normal-shopping, thanks to the technologies of Self Scanning, RFID, NFC, augmented reality, multimedia kiosks, coupon provider, smart dressing room, recognition of customers and segmentation/> This path continues with payment through integrated systems with touch-screen, contactless systems, dematerialization of receipts and digital signature, m-payment.
A passage should not be underestimated is the After Sale or after sales systems with electronic inventory.
The successful evolution of IRL within the Franchising Fair, over all previous editions, has contributed to the creation of a new space called Retail Tool, which also includes the Franchise Factory.
IRL becomes an active protagonist of the 29th Franchise Exhibition in Milan.