Disignum is a digital link that helps companies, brands and agencies to implement innovative solutions that transform digital actions in an effective customer engagement.
The award, established with the permission of the President of the Italian Republic at the National Foundation for Technological Innovation COTEC, has been awarded to the best experiences of innovation in industry and services, university, government and service industry
The award-winning companies, the merit of having shown open to change, investing in research and development, in product and process and in defining new business models which translated into a competitive advantage of international scope with typical creativity and professionalism of Made in Italy.
The award, collected by Marco Andolfi director and founder of Disignum SRL, was delivered by Renato Borghi, Federazione Nazionale Commercianti di Moda and Alessandro Micheli, President of the Young Entrepreneurs of Confcommercio-Enterprises for Italy ..
"Our company offers tailor made projects for the creation of digital services-oriented relationship with the customer. Starting from the Italian tradition of Made in Italy, we have learned over time the ability to create 'tailored' solutions, ad hoc, sewn on customer measures, paying attention to the conception, design,
development, installation and servicing "Marco Andoh - Founder of Disignum
Project: Small Digital Retail
The solution proposed aims to support the transformation from traditional store to digitally store. The key principles on which the solution are:
• interconnection between selling online and traditional sales (or offline)
• strong involvement of the customer in the store
• creation of digital services throughout the sales and marketing supply chain available to both the retailer that the end customers.
The handle used to achieve the goal is based on the use of innovative technologies that become flywheel and at the same time means of enjoyment for both retailers and customers and suppliers.
The basis of Disignum CRM 4Retail solution is a philosophy and a business strategy, supported by a system and a technology, designed to engage the customer in a collaborative interaction. CRM 4Retail helps brands and companies in the retail world to better know its customers, to help in all phases of purchasing and experience in both online and in-store activities. It is a tool where Fidelity posting content or visiting the store, the company can understand the user's activity and reward him with extremely custom actions.