The continuous innovations require new organizational paradigms and operating businesses and consumers. The digital revolution is transforming even the act of retail companies that need to develop new approaches to customers and new business model, the consumer is more and more active and interactive: the new scenario presents all opportunities to be seized.
The store can become a center of digital delivery of services? Can the traditional "commerce" key site of interaction with the customer, integrate with e-commerce, m-commerce and mobile?
The workshop presents an initiative of the Working Group "Innovation in Retail" Assintel, the research center that promotes the dissemination of the culture of technological innovation and helps to seize the opportunities of the digital revolution taking place.
Target: operators in the retail sector, both in the application of both supply
Wednesday, 9 - 11:00 am
Duration: 50 minutes
Digital Marketing Arena
Target: Business Trade