From simple roadshow events, Smau has become an effective business matching platform, where you can discuss the new technology with the professionals of the most different areas, learn about the latest proposals from the digital world and meet the most promising start-ups.
In this bustling environment of innovation, Disignum decided to participate in all stages of the Smau roadshow to present the project Shop 2.0, recently awarded by Confcommercio of the National Award for Innovation.
In a nutshell, Store 2.0 is a technology platform that responds to the specific changes taking place in the retail world. The traditional store evolves and was equipped with a set of tools to:
- Organize and simplify inventory management activities with handling in-store
- Create opportunities for dialogue and integration between online and offline shopping
- Customize the offer in the store with a timely and effective customer profiling
- Enrich the shopping experience through the use of multi-channel solutions such as smart phones, tablets, magic mirror, infopoints that carry ad-hoc content and dialogue, in turn, with CRM systems
Disignum participate in Smau also to talk about another two innovations: CRM 4Retail and Virtualis
CRM 4Retail is a solution designed to enhance the customer experience, leveraging the multiple channels available to the customer and, at the same time, use the data collected effectively. A plurality of online and offline channels work in symbiosis, integrate and complete creating a constant connection.
The shopping experience becomes a unique process that combines all the actors in the field: the consumer, the physical store, online purchases, marketing and brand into a common vision and consistent, orchestrated by the CRM.
Virtualis is a Virtual Tour Management System (VTMS) that lets you create a virtual tour of a physical space and manage, in a simple and fast, the content it contains. Virtualis is a Virtual Tour Management System (VTMS) that lets you create a virtual tour of a physical space and manage, in a simple and fast, the content it contains. Virtualis has extensive customization options, within a single view you can enter the points of interest that customers will see in the form of text, video, images, web pages and much more.
Disignum will attend the first leg of the roadshow Smau Bologna, 9 to 10 June '16 - PAD 33 Stand A15, and in later ones, throughout Italy (see schedule here).
Do you want to visit Smau Bologna - click here for more information