From the traditional retail to the future
By the specific charactheristics of retail store, if it want to survive in the digital era it have to evolve.
On that presupposes, Disignum and Federazione Moda Italia have launched "INovaRetail Small" a solution to manage the retail of the future linked to the changing and innovation requirement with some clothing and shoe store at milano's suburb associated with FederModaMilano (Bottazzo Sas).
The project coniugate the technological platform, the organization of the work and the methodology of helping small retail to b digital, observing the changing relationship with the customer, now "CustomActor".
INovaRetail create opportunity to dialogue, interact and analyze the client's online activities (eg. sharing content related to the brand on social platforms) and the interaction in the store, awarding with custom actions. Assistance activities facilitate access and information sharing, through the creation of a collaborative platform where the user/customer interacts with the company/brand.
You can also see our video, click here.
Federazione Moda Italia with a workshop will present the project “Il negozio del futuro: è già qui” the 12 june at Confcommercio office.